We care for our family and friends, support our local communities, value our customers and respect and appreciate our team.
We want our kids grow up in the outback, to love and respect the country, the animals and the freedom that life in the bush provides.
We value being part of a healthy community, with a strong social fabric. We play an active role in our local community, supporting events whenever possible. We are the fifth generation on Yarrie Station, we have a unique understanding of and appreciation for the history of this wonderful region and actively contribute to many projects to strengthen its future.
We want to connect to the people that eat our beef and to share our story with them, so when they serve our beef, its far more than just a good steak. It’s an understanding of where that steak has come from and the people who have produced it.
We are passionate about supporting our team to find their purpose, to understand their strengths, improve their weakness’s and hopefully build a rewarding and exciting career in the beef industry. We want them to see how much the bush has to offer and that if they work hard, they will be rewarded.